Big C Liquors
Big C Liquors is a Winter Park destination for exceptional spirits, rare finds and genuine service. The store needed to feel curated and personal online, not like another endless liquor catalog.
Spirit categories
Home base
Platform
What needed
to change.
Spirits shoppers range from gift buyers to serious collectors. The site had to make discovery fun, highlight store picks and rare releases, and keep the personality of the people behind the counter.
- 01
Organized the catalog by spirit, with deep paths into bourbon, rye, scotch, Japanese whisky, tequila and mezcal.
- 02
Added editorial moments like Whiskey Worth Knowing and Craig's Corner so the store recommends, not just lists.
- 03
Built a collector-focused email capture to announce rare releases first.
The details
that do the work.
Shop by spirit
A clean mega menu across whiskey, agave, rum, cognac and wine.
Editorial merchandising
Story-led collections that read like recommendations from staff.
Store Picks and New Arrivals
Rotating rails that reward repeat visits.
The Big C Collection
Email signup built for rare release announcements.
Want results like these?
Let's talk.
Tell us about your business and where you want it to go. We'll reply within one business day with honest next steps.