Top Shelf Aquatics
Top Shelf Aquatics has been building reefs in Winter Park since 2012, selling live corals, saltwater fish and serious aquarium equipment to hobbyists across the country. Their catalog is huge and highly technical, so the store had to guide beginners and power users alike without slowing anyone down.
Building reefs since
Florida storefront
Platform
What needed
to change.
Thousands of products across livestock, lighting, pumps, controllers and tanks, organized by brand, tank size and use case. Seasonal sales like Black Friday needed to launch fast without breaking the browsing experience that regular customers rely on.
- 01
Mapped the catalog around how reef keepers actually shop: by brand, by tank size and by the problem they are solving.
- 02
Designed a bold, nocturnal visual language inspired by reef lighting so the store feels like the hobby, not a warehouse.
- 03
Built reusable campaign sections so promotions like Black Friday Early Access can go live in hours, not days.
The details
that do the work.
Brand and tank-size navigation
Mega menus that let shoppers jump straight to Ecotech, Neptune or a 30–100 gallon setup.
Campaign system
Swappable hero, deal grids and price-drop rails that the team can schedule for every sale.
Builders and guides
Dedicated paths like Pack Builder, Hydros Builder and an Education Center that turn browsers into buyers.
Mobile-first product browsing
Quick filters, horizontal deal rails and clear stock signals on small screens.
Want results like these?
Let's talk.
Tell us about your business and where you want it to go. We'll reply within one business day with honest next steps.